retail news in context, analysis with attitude

The has the story of a McDonald's advertisement that was displayed in stations and trains run by the Massachusetts Bay Transportation Authority (MBTA) - an ad that mocked a mental health ad by showing the picture of a woman in clear anguish, with the words, "You're Not Alone. Millions of people love the Big Mac."

According to a statement released by McDonald's, "A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention. We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, our agency did not follow that process ... Pam Hamlin, president of Arnold, the ad house that produced the poster, confirmed in a statement ... that McDonald's had not approved, and that the ad was an 'unintended error'."
KC's View:
This is actually one that should annoy people, because it seems so tasteless. I have a pretty irreverent sense of humor, but there are some folks you don't pick on.

I have to wonder if perhaps when McDonald's talks about "our agency," it really means "our former agency." Because I cannot imagine how this stuff hits the streets without someone losing their job.