retail news in context, analysis with attitude

Walmart Canada is launching a new lifestyle magazine this week, called "Live Better" and published with Rogers Media, that will come out six times a year. The Wall Street Journal reports that the "full-color, high-gloss magazine will feature stories about cooking, beauty, health, home decor and fashion, and will be free at Walmart Supercentre stores across English-speaking Canada. A French version is due later this year."

The story also notes that the magazine's "initial run is 1 million copies, making it the largest-circulation magazine in Canada. The publication will also be available online." The magazine is being launched just a month after Target began opening stores in Canada.
KC's View:
Six times a year sounds so delightfully old world, especially at a time when websites with similar information for consumers change their content daily, or even hourly. Quaint!