retail news in context, analysis with attitude

A site called reports that Amazon may be considering the opening of a bricks-and-mortar store in London.

It is all speculation, based on the fact that there apparently was an online posting for job availabilities at an Amazon store that would be located in East London, on property where some of the Olympics were played. But there is even some question about the validity of the ad, and Amazon is not commenting.

The story notes that "Charlie Rose interviewed Amazon CEO Jeff Bezos last year and asked him if Amazon would develop brick-and-mortar stores. Bezos said he would love to, but only if Amazon had a 'truly differentiated idea'."
KC's View:
Jeff Bezos is a lot smarter than I am, but for the life of me I cannot understand why he'd want to have a bricks-and-mortar store. Drop-off points maybe, but not actual stores - the minute they lease a space, install utilities, lay out shelves and hire staffers, Amazon would give up many of the advantages that have allowed it to disrupt traditional retail.