retail news in context, analysis with attitude

Just caught up with a Time piece about how and why Walmart has decided that a "made in America" initiative makes sense, noting that "the same forces that are making the U.S. a more hospitable place for manufacturing —higher shipping costs and wage rates overseas among them—have prompted the company to reevaluate its sourcing on a variety of products."

It is worth reading, and you can do so here.
KC's View:
Clearly, Walmart believes that it can use a made-in-America program to clear up some supply issues without raising its prices, which marks a real sea change in how the company works. And, at a time when the company has taken some hits because of issues like foreign bribery, a made-in-America initiative also can have a positive PR impact.

The big challenge for Walmart, I think, is making sure that whatever it does is credible and sustainable. If it is sloppy in the certification process, then it will take another PR hit, and it will be entirely justified.

Full disclosure: Made in USA Certified is a longtime MNB sponsor. However, I'd be making this argument about Walmart needing to be vigilant and flawless in its certification process even if I didn't have such a sponsor ... and this opinion is consistent with my broader feelings about transparency and accuracy.