retail news in context, analysis with attitude

I have no idea if this story is true, or some sort of put-on.

But it is too good not to report, especially since my opinion of fast food in general and McDonald's in particular has been oft-stated in this space.

There is a story in the New York Daily News about a Utah man, David Whipple, who appeared on the daytime TV show "The Doctors" to show them a McDonald's hamburger that he bought in - wait for it - 1999, and today looks pretty much the same as the day he bought it.

According to Whipple, he saved the sandwich because he wanted to demonstrate the impact of preservatives and enzymes on fast food, and then put it in the trunk of his car and forgot about it until recently, when he found it - no bad smell, no fungus, no mold. If it had been lukewarm, in fact, it would have been almost indistinguishable from newer burgers (we assume) sold at any McDonald's.
KC's View:
Gee, I wonder if Charmin would have held up as well for Mr. Whipple?

(And if you are so young that you don't get this reference ... keep it to yourself.)

Again, this story may be a complete hoax. (The whole notion of it having been in a car trunk for years just doesn't ring true.)

But come on ... admit it. Isn't there a part of you that is absolutely convinced that it is accurate?