retail news in context, analysis with attitude

So I got an an email from Stew Leonard's the other day.

I get them a lot. After all, I've been shopping there almost weekly for about 29 years.

But this one was different. And very clever.

Apparently, comedian Jerry Seinfeld was spotted shopping at one of Stew's stores, and he left with a shopping cart full of food. (See picture at right.) Someone on the staff must have taken his picture, because it was front-and center of the email with the following message:

"Caption this and make me laugh!"

Essentially, Stew Leonard's offered a $200 gift certificate to whoever came up with the winning caption. Which I think is a very smart - and opportunistic, in the best sense of that word - thing to do.

I have no idea what the winning entry will be, and I'll report back when I get the inevitable follow-up email announcing the winner.

But here's my entry:

"Being the master of my domain never used to involve farm animals, baked goods and dairy products.  Not that there's anything wrong with that…"

Yada, yada, yada...
KC's View: