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The New York Times reports on how venture capitalists "are making big bests on food."

Here's how the story frames the issue:

"In some cases, the goal is to connect restaurants with food purveyors, or to create on-demand delivery services from local farms, or ready-to-cook dinner kits. In others, the goal is to invent new foods, like creating cheese, meat and egg substitutes from plants. Since this is Silicon Valley money, though, the ultimate goal is often nothing short of grand: transforming the food industry ... Some investors say food-related start-ups fit into their sustainability portfolios, alongside solar energy or electric cars, because they aim to reduce the toll on the environment of producing animal products. For others, they fit alongside health investments like fitness devices and heart rate monitoring apps. Still others are eager to tackle a real-world problem, instead of building virtual farming games or figuring out ways to get people to click on ads."

What this essentially means is that there is a lot of big money dedicated to the proposition that how food is produced, marketed, sold, prepared and consumed can be forever altered.

Grand goals indeed.

The story is worth reading, and you can do so by

clicking here.
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