retail news in context, analysis with attitude

The Minneapolis / St. Paul Business Journal reports that General Mills chairman/CEO Ken Powell has "restated his opposition to mandatory labeling of genetically modified organisms, commonly called GMOs, at a conference in California Tuesday ... Powell said GMOs are safe and they're part of a solution to feeding the world's growing population."

The story goes on:

"He said he's not opposed to Whole Foods' policy because General Mills' organic brands -- such as Muir Glenn, Cascadian Farms, Larabar and Food Should Taste Good -- that it sells to Whole Foods are GMO free.

"Powell said virtually every product in the grocery store contains GMOs, and he doesn't think it's a good idea to label those as having GMOs.

"General Mills spent about $1 million lobbying with other food manufacturers to defeat a measure in California that would have required GMOs to be disclosed on food labels, according to the story. If such a rule was implemented on a state-by-state basis, it would cost consumers more because manufactures would have change how they manage their supply chains, Powell said."
KC's View:
I would agree that a state-by-state approach seems silly and inefficient. If there is to be a mandate, it should be national.

Here would be my rejoinder to Powell...

You are entitled to your opinion. But it may come to the point where your opinion won't matter, because events, public opinion and attitudes toward transparency may overtake you. The Whole Foods decision was a game-changer, and you may find that it will be simpler and more effective to just label everything. Because there may be organizations out there that will make your lack of labeling - and apparent lack of transparency - an issue.

If you fight it now, you may find yourself on the defensive later. Not because you've done anything "wrong," but because when transparency was possible, you went the other way.