retail news in context, analysis with attitude

Internet Retailer reports that a new study from Forrester Research predicts that US-based e-commerce companies are likely to hire "100,000 more employees by 2017, increasing staff count by 25% from the current 400,000 to 500,000."

The story goes on: "Forrester says across all companies, not just e-commerce companies, e-business teams grew by 20% from 2011 to 2012. E-business teams include such jobs as such web analytics analysts and information technology staffers ... The average e-business team has 96 staffers, according to Forrester’s research. Companies with worldwide annual revenue of more than $10 billion have an average of 189 e-business employees. Companies with sales of less than $1 billion have an average of 48. However, smaller companies grew their teams the most. Companies with less than $1 billion in sales grew their e-business teams by an average of 27%."

And here's the kicker: "While businesses are hiring more for e-business roles, many say it is difficult to find employees that have the skills needed for some positions, particularly I.T., business analytics and customer experience jobs."
KC's View:
I've heard this before - that there is tons of opportunity out there in the e-commerce arena, and not enough Americans trained and skilled enough to fill those jobs. Which ought to be a message to college students considering their career options.