retail news in context, analysis with attitude

The Food Marketing Institute (FMI) is looking for the Obama administration to intervene with the US Food and Drug Administration (FDA) before it implements new rules that are part of the Affordable Care Act (ACA) - better known as "Obamacare" - that would mandate providing calorie information for every product sold in the store.

According to Bloomberg, "The proposed rule is unpopular among some restaurant chains such as Domino’s Pizza Inc. that complain about the cost of new signage and grocers that say the diversity of their products creates a logistical nightmare. The industries have backed legislation that would limit the rules to only provide the data online in some cases, and apply the labeling only to stores with more than half their revenue from food prepared on site."

That legislation, the Common Sense Nutrition Disclosure Act, appears to have bipartisan support in Congress. In the meantime, FMI is looking for the Obama administration to use the standard review process by the Office of Management and Budget (OMB) to curtail what it sees as potential overstepping by FDA.
KC's View:
Agreed.

The government should not be engaged in throwing up obstacles and cost designed to make it harder for the food industry to be more creative, nutritious and healthy when it comes to fresh foods - especially when making healthier food more available and cost-effective is another priority of the administration.