retail news in context, analysis with attitude

Advertising Age reports that McDonald's is considering making its breakfast menu available all day long, a move being contemplated because "breakfast accounts for 25% of McDonald's business and has been one of the biggest opportunities for the restaurant industry - the only area of growth in the past decade, according to NPD."

The decision is being made in the wake of Wendy's move to stop selling breakfast because of low sales, attributed to the fact that the fast feeder came late to the daypart.

• The Wall Street Journal reports that Danone has agreed to acquire a 92 percent stake in organic baby-and-toddler food company Happy Family. Terms of the deal were not disclosed, though it is reported to be in the hundreds of millions of dollars.
KC's View: