retail news in context, analysis with attitude

The San Diego Union-Tribune has a fascinating piece about Barons Markets there, a four-store chain that "aims to do that work for its shoppers by bucking national trends and offering (get this) fewer options."

The goal is very simple: Barons is positioning itself as the agent for the consumer, deciding which items are best and most appropriate for its shoppers, and in doing so, saving those consumers time and stress while creating a high level of trust.

You can read the whole piece here.
KC's View:
MNB fave Glen Terbeek wrote the book on this in 1999 - "The Agentry Agenda: Selling Food In A Frictionless Marketplace."

I've said it before and I'll say it again. Terbeek was predicting things back in the nineties that made the industry better. If the industry had adopted more of his ideas, the industry would be even more efficient and effective.