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USA Today has a story about how "America's sweet tooth is finally being tamed — at least, a bit."

Here's how the paper frames the story:

"In a nation obsessed with weight loss and healthier eating habits, children are eating far fewer sugary sweets than they did 15 years ago, according to data crunched exclusively for USA TODAY by the research specialist NPD Group. The numbers are eye-popping and the change — which is already impacting the country's biggest makers and sellers of all things sweet — appears irreversible because the decline is only accelerating.

"The typical child ate or drank the 20 most common sugary sweets an average 126 times fewer last year than in 1998, reports NPD. That includes 62 fewer occasions of having carbonated soft drinks and 22 fewer times eating pre-sweetened cereals."

The story goes on:

"Trailing behind our own kids — but also seriously reducing sweets consumption — adults indulged in an average 49 fewer sweet occasions last year vs. 15 years ago. Across almost every category of pre-sweetened foods — except yogurt and fruit snacks — children, in particular, are consuming fewer sweets.

"Among the hardest-hit categories: carbonated soft drinks, pre-sweetened cereals and fruit drinks and juices — all seeing double-digit declines in annual servings by the nation's youngsters, reports the NPD study."
KC's View:
No less an expert than Marion Nestle, professor of nutrition at New York University, a highly vocal critic of the US food industry and someone who generally has seemed relentlessly pessimistic about the American diet, seems to be impressed. "It's a big deal," she says. "We know rates of obesity have leveled off for most groups, and everybody is waiting to see if this holds or not."

My instinct is usually to be cynical. But maybe there's really something happening here.