retail news in context, analysis with attitude

USA Today reports that Kroger is leading the charge against proposed rules from the US Food and Drug Administration (FDA), hoping to persuade the agency that it should "reconsider proposed rules that would expand the requirements for posting nutritional labels on prepared food items at stores."

"The (proposed) rules today, while it makes sense for fast food (restaurants), it doesn't make sense for grocery retailers," says Kroger spokesman Keith Dailey. The story says that "Kroger, the nation's largest traditional grocer with 2,400 stores under several brands, has been lobbying for two years with industry trade groups to change the proposed rules. Kroger said the current proposal could cost it $20 million a year, which it says would place Kroger at a competitive disadvantage and force it to raise prices. Industry groups involved in the push include the Food Marketing Institute and the National Grocers Association."

The new rules have been proposed as a way of making people more aware of the nutritional impact of the foods they buy and consume, thus impacting the nation's high obesity rates.

"While the FDA works to finalize the rules, Kroger will launch a pilot program in a limited number of stores later this year that will add nutritional labels on a larger number of products," USA Today writes.
KC's View:
While I am in favor as much transparency as possible, I also think it seems silly to treat fast food joints and supermarkets as if they are the same thing. Such an approach could only be taken by a government bureaucrat who has little clue about how such businesses work.