retail news in context, analysis with attitude

The Boston Globe reports this morning that Dunkin' Donuts "will begin offering gluten-free doughnuts and muffins in all its U.S. locations this year, after a series of successful tests in Boston, Hartford and Miami.

“At Dunkin’ Donuts, we recognize the importance of providing our guests with many options, including alternative choices for people with food and dietary restrictions,” said Michelle King, director of global public relations, in a prepared statement.

The story notes that "according to a 2012 report from Packaged Facts, gluten-free sales in the U.S. are expected to reach more than $6.6 billion by 2017. Another recent study from research firm The NPD Group, Inc. found about one third of American adults say they want to cut down on or eliminate gluten from their diets to improve digestion. Meanwhile, about 1 percent of the population has been diagnosed with celiac disease, which causes gluten intolerance, but others have allergies to the protein without having the disease."
KC's View:
I don't eat a lot of doughnuts anymore. But I do wish that they'd bring back the original Dunkin' Donut that was made to have a handle on it. It was perfect for dunking ... which I thought was the point.