retail news in context, analysis with attitude

The Boston Globe reports that Mexican fast food chain Chipotle said that it will begin labeling all ingredients in its tacos, burritos and other products that contain genetically modified ingredients, saying this is part of its "Food with Integrity" approach.

According to the story, "Chipotle posted a list that identifies which of its ingredients contain GMOs on its website. 12 of the 24 ingredients, including chicken, pork, rice, and tortillas, are labeled with a red 'G'."
KC's View:
Well, maybe the whole scarlet letter thing is unfortunate, but kudos to Chipotle for being up front about what it is selling and why. Integrity has to do with being willing to explain and educate, as opposed to hiding behind lobbyists and trying to keep people from knowing what is in their foods.