retail news in context, analysis with attitude

The New York Times this morning reports that the US Department of Agriculture (USDA) "has approved a label for meat and liquid egg products that includes a claim about the absence of genetically engineered products.

"It is the first time that the department, which regulates meat and poultry processing, has approved a non-G.M.O. label claim, which attests that meat certified by the Non-GMO Project came from animals that never ate feed containing genetically engineered ingredients like corn, soy and alfalfa," the story says, noting that "Labeling foods to indicate the absence or presence of genetically engineered ingredients is one of the most contentious issues in the food business today, with about two dozen states mulling labeling requirements and the biotech industry fighting back with intense lobbying."
KC's View:
We're going to start seeing cracks in the regulations, I think, as the bureaucrats begin to realize that transparency is not only the best policy, but the only policy in a technology-fueled, communication-driven society.