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Schenectady, NY-based Price Chopper Supermarkets said yesterday that it has created "a new Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the company’s digital strategy.  This team will concentrate their efforts on building incremental sales and customer loyalty through comprehensive marketing and merchandising programs focused on key selling occasions and themes utilizing the company’s digital properties and traditional marketing vehicles."

The company said that the "department will be headed up by Heidi Reale, director of shopper and digital marketing. The Shopper and Digital Marketing team includes Maritza Santos, senior shopper marketing coordinator; Meagan Handford, brand marketing manager and Megan Finin, digital marketing coordinator."
KC's View:
Sounds very smart to me. These functions are a) critical, and b) ought to be intertwined within any organization.