retail news in context, analysis with attitude

• In the UK, Retail Week reports that Tesco is preparing to introduce a fresh foods-focused ad campaign that will cut across numerous media. The initiative is being launched in the hope of undoing the damage to its reputation that was done during the horse meat scandal of several months ago, in which a number of retailers - including Tesco - were found to be selling beef products that contained horse meat.
KC's View:
Of course, it'll be interesting to find out how many people, while watching the ads, stop eating their Tesco lasagne and feel compelled to stomp their feet and whinny.