retail news in context, analysis with attitude

Market Force Information is out with its list of the nation's best supermarkets, based on their ability to delight consumers, offer convenient locations and low prices, as well as "fast check-outs, friendly staff and cleanliness, as well as good private-label brands and outstanding meat and produce."

The winner: Trader Joe's, followed by Publix Super Markets and then Whole Foods.

The good news for the grocery industry: "The researchers found that by and large, the industry is doing a good job, with an overall satisfaction rating of 4.3 out of 5," CNBC writes. "Even Wal-Mart, the lowest-rated chain, earned a 3.9."
KC's View:
I always take these kinds of studies with a grain of salt, simply because the supermarket industry is so regional that it makes such comparisons difficult at best.

But I would suggest, however, that there is something that ties together Trader Joe's, Publix and Whole Foods, and therefore might be worth emulating by other retailers.

At all three chains, to varying degrees, the people who work there on the front lines are the companies' best advocates, believing in the company for which they are working, not just collecting a paycheck. That's a critical advantage ... and worth considering in any competitive battle.