retail news in context, analysis with attitude

The Boston Globe has an interesting piece about how some retirement homes in that region are sponsoring classes designed to teach elderly residents how to use the internet, especially social media. There are indications, the story says, that the trend is national:

"While seniors are still less likely to use Facebook than younger people, they are increasingly signing up for the social networking site, said Mary Madden, a senior researcher at the Pew Research Center’s Internet & American Life Project. According to the center’s latest report, released in February, 34 percent of people over 65 are now on Facebook, up from 28 percent in 2010. The percent of older adults who use the Internet is also going up: Pew estimates that 56 percent of people at least 65 are active online, up from 47 percent in 2010. Madden said retirees use Facebook to keep in touch with their grandchildren, reconnect with old friends, and even network with other people who are suffering from similar chronic diseases."
KC's View:
This isn't really a new trend, and it only is going to become more pervasive, especially because many of the people becoming senior citizens actually are pretty computer literate. Not to put too fine a point on it, but gradually the percentage of people who don't know how to use computers is going to die out ... which is going to leave everybody else. Marketers, prepare.