retail news in context, analysis with attitude

The Chicago Tribune reports on a new study from Market Track saying that "nearly eight in 10 shoppers surveyed have 'showroomed' (78 percent) and 'webroomed' (76 percent) in the past 12 months ... Showrooming takes place when a shopper uses his or her mobile device to check prices and do research online for cheaper merchandise while shopping inside a store. Webrooming takes place when a shopper researches a product online but decides to buy it right away in a store."
KC's View:
What this study tells is is that the balance of power continues to shift to the consumer, who is making the decision about when and where to buy, where and when to do research, and what the priorities are on any given day or in any given hour.