retail news in context, analysis with attitude

• The Virginian-Pilot reports that "Bill Parker, the third president of Farm Fresh in less than four years, left the company as of Tuesday." A Supervalu spokesman said that the change would "allow the company to go in a different direction."

Chad Ferguson, vice president of marketing and consumer insights for Supervalu, takes over Farm Fresh as interim president.

The story notes that Farm Fresh has suffered from a lot of leadership issues recently. Supervalu, the story says, "made Parker the official president of the local chain five months ago, after Parker became acting president in September. Having worked for Farm Fresh for 14 years at the time, Parker replaced Gaelo de la Fuente, who served as president for 2-1/2 years. De La Fuente succeeded Ron Dennis, who led Farm Fresh for more than 12 years before retiring."


• The Campbell Soup Co. yesterday said that it has promoted Ed Carolan, who has been leading Campbell’s core U.S. Soup and Simple meals business, to be president of US Retail.

Tim Hassett, senior vice-president of sales for Campbell North America, has been promoted to the role of senior vice-president and general manager, Away from Home, and chief customer officer of Campbell North America.

Darren Serrao, vice-president of innovation for Campbell North America, has been promoted to be the company's senior vice-president of innovation and new business development.
KC's View: