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Texas-based United Supermarkets announced a name change for the parent company that it said was "the result of a strategic branding initiative for the entire organization. Moving forward, United Supermarkets, LLC will be known as The United Family ... reflecting the company’s multiple store brands as well as its rich family history."

The company said it has formed an internal Brand Stewardship Committee to help "define and articulate" the organization’s brand portfolio, which consists of 4 retail brands: United Supermarkets, Market Street, Amigos and United Express, along with its subsidiary operations, R.C. Taylor Distributing, Praters and Llano Logistics.

“The clearer we are about who we are and what we offer, the better we can stand apart from other grocery retailers ... Our goal is to create more distinct and consistent brand identities so we stay relevant to current and future guests," says Monica Schierbaum, United Family's senior marketing director.
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