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Nielsen is out with its latest "Global Survey on Corporate Social Responsibility," concluding that "the percentage of global consumers willing to reward companies that give back to society grew by 5 percent—increasing to 50 percent from 45 percent."

From 2011 to 2013, the study says, "willingness to spend more increased in 43 out of 58 countries ... Across demographic groups, social-consciousness is also a growing factor in the purchase process."

Nielsen says that for the recent study, as it did in 2011, it "used stated willingness to spend more on goods and services from companies that have implemented programs to give back to society as a proxy for how much consumers care about brand investments in social impact. The results provide one simple gauge for whether consumers care—about cause marketing, shared value, conscious capitalism or other pursuits of corporate social impact—and they help to quantify the growing desire among consumers to reward the companies they view as socially responsible."
KC's View:
"Stated willingness" ain't exactly the same as actually spending more on products made by socially responsible companies.

To me, the bigger issue for companies ought to be what happens if you are proven to be socially irresponsible. Because that kind of information can get around the globe instantly, and recovering from such accusations can be an enormous challenge.