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TechCrunch.com has a story about Deliv, a startup company that reportedly will use more than $6 million in investment money "to hire new staff and roll out (same-day delivery) services to hundreds of retailers located in shopping malls across America."

According to the story, "Deliv founder and CEO Daphne Carmelli told TechCrunch the funding would be used to execute on the recent partnership with shopping mall manager General Growth Properties, where the firm also manually coordinates deliveries for in-store customers ... The service is currently available in four GGP malls and is expected to be available nationwide by the holidays. Carmelli said retailers are the key to demand and scale."

TechCrunch says that there is a lot of investment money going into the same-day delivery space, aiming to seamlessly connect the customer and retailer, and looking to exert control over what is referred to as "the last mile."
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