retail news in context, analysis with attitude

Mobile Commerce Daily reports that Wanda Young, vice president of media and digital marketing at Walmart, recently told a conference that "consumers who download the retailer’s application not only spend more, but also shop in-store twice as much as the average shopper."

The story goes on: "Fifty-five percent of the retailer’s shoppers come into the store with a smartphone, which has paved the way for how Walmart uses its mobile app to connect with consumers in-store.

"Walmart’s in-store mode within its mobile app not only helps consumers, but also helps employees since they are able to mix up the specials and offers that shoppers are served at a store-specific level. The app also leverages geo-location to detect when a consumer is nearby to a store and automatically prompts the user to flip the app into store mode."
KC's View: