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The New York Times reports that Interbrand is out with a new study this morning saying that Apple is the world's most valuable brand. Coca-Cola, which was number one for 13 years, falls to number three.

Google, which last year was number four, has jumped to number two.

IBM is number four, followed by Microsoft, GE, McDonald's, Samsung, Intel and Toyota.

Amazon is ranked at 19. Other retailers in the top 100 include H&M (21), IKEA (26), eBay (28), Starbucks (91) and Gap (100).
KC's View:
It is interesting that Apple, which has been the subject of so much second guessing and criticism in recent months, seems to be having a kind of consumer-driven rebound lately, selling far more new iPhones than expected and now being rated as the globe's most powerful brand.