retail news in context, analysis with attitude

Advertising Age reports that Walmart will spend more this year than in past years on television advertising during Thanksgiving Day National Football League games, "to support its Black Friday sales."

Asked why Walmart hadn't been more aggressive with Thanksgiving Day TV ads sooner, CMO Stephen Quinn says, "I don't know why we didn't figure it out sooner."
KC's View:
Opportunistic? Or maybe a little bit desperate? You decide.