retail news in context, analysis with attitude

by Kevin Coupe

A new study done by researchers at Connecticut College has concluded that Oreos may be as addictive as cocaine.

The research was being done into the proposition that foods high in sugar and fat content could be severely addictive, and the study discovered that at least for lab rats, eating Oreos activated the brain's "pleasure center" to a greater extent than either cocaine or morphine.

"Maybe we can approach obesity the same way we address people addicted to drugs, because neurologically, it's the same," researcher Jamie Honohan, a neuroscience major, tells the Hartford Courant. "Oreos and other high-fat, high-sugar foods have this potential to be just as addicting as drugs of abuse."

Honohan said in some ways junk foods may "be more dangerous to society than drugs because you don't have to go behind into a dark alley to buy them. You go into any grocery store or bodega and they are highly available and affordable. They target kids and families on a budget."

I have two reactions to this.

One is that I'm not really surprised. Sure, some folks will find the notion of linking Oreos and cocaine to be offensive, but are any of us really shocked that they share addictive properties?

Second, I have to think that there are a bunch of lab rats in Connecticut that have been having a pretty good few months. Sure, they're paying for it now as they go through withdrawal, begging for just a little taste of some creamy filling ... but for a while there, they were riding a pretty good high.

It's an Eye-Opener.
KC's View: