retail news in context, analysis with attitude

National Public Radio had a piece the other day about how, “marketed as a healthier, more nutritious alternative, some premium dog and cat cuisine has gone the Whole Foods route.

“Nowhere is that more evident than in the new $25 million eastern Pennsylvania factory of upstart pet food maker Freshpet, where thousands of pounds of fresh meat and poultry are pasteurized, mixed with vegetables and then immediately chilled, packaged and sent to branded, refrigerated display cases in more than 10,000 stores across America.” The story says that Freshpet “is trying to establish a new category in an industry long dominated by kibbles and cans: fresh, preservative-free food that requires refrigeration.”

The Freshpet story dovetails with a piece from the Associated Press saying that the US Food and Drug Administration (FDA) is finally - six years after the almost 600 pets died because of contaminated pet food - “getting around to passing rules for pet and animal feed that would help prevent contamination before it begins … The proposed rules would require those who sell pet food and animal feed in the United States — including importers — to follow certain sanitation practices and have detailed food safety plans. All of the manufacturers would have to put individual procedures in place to prevent their food from becoming contaminated.”
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