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The Huffington Post reports that legislation has been introduced in San Francisco that would, if approved in a November 2014 referendum, "would introduce a two-cents-per-ounce tax, increasing the cost on an average can of soda by 24 cents." The tax would affect the cost of soda and sugar-sweetened beverages.

The revenue would be used to fund school recreation and nutrition programs; the sponsors say that the legislation is designed to address health issues created by increasing obesity rates.

The story notes that there was "a 2010 UC San Francisco study which found that a nationwide sweetened drink tax of just a penny per ounce would avert nearly 100,000 cases of heart disease, 8,000 strokes and 26,000 deaths over the next decade."
KC's View:
According to the story, public support for the proposal has gone up with the assurances that the tax revenues will be used for nutrition and recreation programs in the schools. That's why I love San Francisco … they just believe in stuff that many of us have grown cynical about. (I say this with admiration. Really.)

In the end, people are only going to do things like reduce soft drink consumption if they decide that doing so is good for their health. Taxes and increased prices may have some small impact, but I'm just not persuaded that this is the best way to change people's behavior.