retail news in context, analysis with attitude

CNet.com reports that Tesco us rolling out "eyeball-scanning tech to target adverts at you. The supermarket giant will install screens that scan your eyes in its petrol stations. Then while you queue for the till, the screen will show adverts it hopes will appeal to you based on your age and gender … As well as choosing ads based on your age and gender, the screens take into account the time and date, too. So they could show ads for Red Bull and other energy drinks in the morning, then switch to women's magazines if they detect a queue of females. Expect seasonal promotions aplenty, as well as ad-funded branded spots for big events like the World Cup."
KC's View:
Maybe it's me, but this strikes me as being just a little creepy.

I don't mind being targeted by relevant offers, but this may be just a little bit too much.