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Online Media Daily reports that the Google 2013 Holiday Shopping Intentions Study says that "64% of women, compared with 56% of men, are more likely than men to start shopping early and purchase on the big days," and that "81% of shoppers will rely on discounts, 76% will take advantage of free shipping, and 60% will act on purchase incentives."

In addition, the study says, Millennials will be making a significant move toward the digital realm: "In fact, 95% plan to use the Internet as a holiday shopping resource, versus 87% of adults ages 35 and above. Mobile will also help consumers locate the stores. One in three millennial smartphone owners plan to make a holiday purchase on their phone, up 28% year over year. In contrast, 17% of adults 35 and above who own smartphones plan to make a holiday."
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