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Reuters reports that beef processor Cargill has decided to begin labeling of finely textured beef - commonly and disparagingly referred to as "pink slime" - that is in its ground beef products.

According to the story, "Cargill's finely textured beef is a processed meat product made from chunks of beef, including trimmings, and exposed to citric acid to kill E. coli and other dangerous contaminants. The product, which Cargill has made since 1993, is used to produce higher-volume, less fatty ground beef."

However, a controversy about the unlabeled presence of finely textured beef/pink slime in ground beef emerged last year when consumer advocates suggested that the lack of labels demonstrated a deplorable lack of transparency … though the specific controversy concerned a similar product made by Beef Products Inc.

Cargill says it made the decision to provide the labels - which the story says already are being used by some of Cargill's customers, including Hy-Vee - was made after it surveyed consumers about what they knew and did not know about beef processing.
KC's View:
Part of the problem was the content of lean finely textured beef, but the bigger problem was that it was not being disclosed.

Kudos to Cargill for recognizing that disclosure and transparency, in the long run, are always the best strategic decision.