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MarketWatch reports that Adobe is out with its 2013 Online Shopping Forecast, which predicts that "record growth for online sales on Thanksgiving with $1.1 billion and Black Friday with $1.6 billion, increases of 21 and 17 percent, respectively. Consumers are also expected to spend more than $2.27 billion online this Cyber Monday, up 15 percent year-over-year (YoY). With only 27 days between Thanksgiving and Christmas, the data also shows that the late start could cost retailers $1.5 billion in potential sales."

The Forecast also predicts that "mobile optimized retailers will transact more than 20 percent of their sales via smartphones and tablets, a 47 percent increase YoY"; that while "only two percent of purchases will come directly from social media sites including Facebook, YouTube, Pinterest and Twitter," more than a third of consumers will use social media as a touchpoint before making their purchases; and that "showrooming" will become standard operating procedure for consumers, with 35 percent of 18-34 year olds saying they "already leverage mobile devices to compare prices while in stores, well above the 22 percent average."
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