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USA Today reports that Starbucks has unveiled its first-ever store on a train, partnering with Swiss Federal Railways for a store that has "a fully-branded Starbucks motif on the inside and out. And, of course, baristas serving the java.

"The move comes at a time that Starbucks continues ramping-up its efforts to expand outside the conventional storefront. It's sold in grocery stores. It's sold on college campuses. It's served on some airplanes. And now, even a Swiss train."

The company says the effort was an big design challenge, and that it is not planning to put such stores on Amtrak trains. At least, not yet.
KC's View:
Love the idea. Go where the customers are, as opposed to waiting for customers to come to you.