retail news in context, analysis with attitude

Wall St. Cheat Sheet reports that Macy's plans to use Apple's wireless iBeacon system, linked with Shopkick's ShopBeacon, in two flagship stores - in New York City's Herald Square and San Francisco's Union Square - to send alerts to iPhone users.

According to the story, "The system will provide a personalized, interactive shopping experience for shoppers by providing information about nearby products or special offers based on their specific location in the Macy’s store. According to Shopkick’s website, the company has 'the only smartphone application capable of knowing when a consumer is physically in a store'."
KC's View:
If the information is relevant and customer-specific, I think this is a good thing. Just don't bother me with crap I don't want or need.