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Mobile Commerce Daily reports that a new report from Placed, a location analytics firm based in Seattle, suggests that Kroger "was visited by more smartphone-owning moms than any other grocery chain. With moms increasingly enlisting their mobile devices to help plan meals and grocery lists, store and redeem coupons, as well as support their visits to stores, Kroger is leading other grocery stores in delivering services that meet this important segment’s needs … Approximately 13.7 percent of United States smartphone-owning mothers visited Kroger in November. This is partly because of the resources that the grocery chain has poured into developing a comprehensive mobile app that drives engagement outside of the actual bricks-and-mortar location."

According to the story, "The No. 2 most-visited grocer was Aldi. However, the foot traffic to Aldi locations was less than half of the traffic that Kroger generated. During November, a little less than 6 percent of moms visited a Safeway or Publix location, and slightly more than 4 percent of moms went to either a Food Lion or Albertson’s store."
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