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Scientific American reports that the US Federal Trade Commission (FTC) has brought suit against GeneLink Biosciences, a company that promoted itself as providing personal genetics services, charging it with making misleading claims with no basis in science.

Personal genetics allow people to swab their cheeks or otherwise get a sample of their DNA and send it to a company for analysis; the report then can be used for preventative purposes by people who want to deal with potential health issues.

It is the second such case in which the federal government has gotten involved in recent months. Last November, the Food and Drug Administration (FDA) ordered a company called 23andMe to stop marketing its $99 personal genetics mail order kit, saying that its results could prompt people to undergo unnecessary procedures.

According to the story, "The FTC could not comment on whether other cases against genetic companies are in the offing. Although the commission opened investigations into two other genetic firms in the past, both cases were closed before action was taken, in part because the outfits were no longer going to market their products in the U.S."
KC's View:
The evidence seems to be pretty clear that in some of these cases, the marketing may have gotten ahead of the science. But I remain absolutely convinced that the notion of DNA analysis and then making diet/lifestyle decisions based on that information, is going to be common, and broadly accepted.