retail news in context, analysis with attitude

Media Post reports that "Amazon.com was the best-perceived brand in the U.S. last year, according to YouGov BrandIndex's year-end rankings," which ranks 1,100 brands based on 1.5 million interviews conducted over the period of a year.

According to the story, "Amazon (which was #2 in 2012) had an average 2013 Buzz score of 30.6. Ford won 2013's #2 ranking with a score of 29.5 (Ford was #6 in 2012). Subway, which was #1 in 2012, came in third in 2013, with a score of 29.4.

Others in 2013's top 10 included the History Channel (26.4 average); Lowe's (25.9); YouTube (25.1); Walgreens (24.8); V8 (24.7); Cheerios (23.9); and Kindle (23.8). Rounding out the top 25 were Samsung, Netflix, Aleve, Olive Garden, Home Depot, iPad, iPhone, Apple, Google, M&M's, Target, GEICO, Tide, Dawn and John Deere."
KC's View:
Amazon as the nation's best-perceived brand? Makes absolute sense to me.