retail news in context, analysis with attitude

by Kevin Coupe

eMarketer has a story saying that it is projecting that "4.55 billion people worldwide to use a mobile phone in 2014," and that "between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population."

The story goes on to say that "the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%."

Seeing these numbers made me curious, so I checked … and apparently while the first smart phone was invented about 20 years ago, it was only 10 years ago before the term "smart phone" was popularized.

That kind of adoption rate, I think, qualifies as an Eye-Opener.
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