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Kroger announced yesterday that it has acquired YOU Technology Brand Services, Inc., described as a "Silicon Valley-based leader in digital coupons and promotions."

YOU Tech is further described as a "retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases, creating a measurable way for many of the world's largest retailers and brands to drive consumer purchase decisions online, in-store, and on-the-go.  Its network, which includes www.kroger.com/digitalcoupons , has grown dramatically and now includes over 10,000 retail stores representing over $100 billion in retail sales and 100 million US households.  YOU Tech will continue to serve existing and future retail customers."

Terms of the deal were not disclosed.
KC's View:
One of the things that Kroger has excelled at has been the customization of its promotions and offers, making sure, in essence, that I'm not going to be annoyed by a cat food coupon. (I don't like cats. I'm a dog guy. And few marketing things annoy me so much as getting a cat food coupon in the mail.)

Owning this technology will only make it easier for it to be more targeted, more specific and more intelligent.