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Advertising Age reports that while Coca-Cola's controversial "America the Beautiful" commercial on the Super Bowl was the second-ranked ad on the broadcast, with viewers/consumers preferring Anheuser-Busch's "Puppy Love" commercial, this past week it leapt into the number one position in terms of viral appeal with 13.7 views online, compared to 12.3 views for "Puppy Love."

The "America the Beautiful" ad was deemed controversial because it portrayed the song being sung in seven different languages by a wide variety of people, including a gay couple - something that some folks saw as being anti-American values and even pro-illegal immigration.
KC's View:
Forget the fact that some people didn't seem to understand that Coke has been working from this playbook for decades. ("I'd like to teach the world to sing in perfect harmony.") It is interesting the extent to which Super Bowl ads now are getting far more viewership before and after the big game … just another example of how the world is changing…