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Interesting story in Fast Company about PillPack, described as "a new service out of Somerville, Massachusetts, that aims to be the Amazon Prime of prescription medication."

According to the story, "PillPack is an end-to-end pharmacy and delivery service for pharmaceuticals that is using design to vastly simplify the process of swallowing pills each day. You don't have to worry about pillboxes, reminders, or refills; PillPack takes care of all that for you. All you need to do is tear off the latest M&M Fun Size packet and swallow what's inside when it tells you to."

The story goes on to say that "What makes the PillPack system so well designed is how idiot-proof it is. Getting started on PillPack is as easy as transferring your existing subscriptions from your local pharmacy: according to PillPack, the process takes less than five minutes. Once you've signed up, PillPack will assemble your medication, presorting the medicines into individually sealed packets lined up chronologically; any interim medication you need while your first PillPack is being assembled is mailed overnight. You get new PillPacks every two weeks. When you get your first shipment, all you do is tear off the first packet and swallow the pills inside at the date and time printed on the front. New PillPacks are automatically sent to you when you need them; four weeks before your last scheduled refill of a prescription, PillPack's pharmacists will follow up with your doctor for a renewal."
KC's View:
This is an interesting story, and a good example of how retailers can make reasonably simple adjustments in a way that really is shopper-centric.

One thing, though. The story concedes that PillPack is not a new idea, and that long term care facilities have customized pill packs for residents for years. This is just the first time its been made available to the broader retail spectrum.

This may be true. Except that I can remember several years ago being in a Lunds or Byerly's store, and they were offering precisely the same service.

Which, I'm thinking, tells us a lot more about how proactive and customer-centric the folks at Lunds and Byerly's are than it does about how original the PillPack idea is.