retail news in context, analysis with attitude

by Kevin Coupe

Interesting story on Slate.com that poses the following question:

What percentage of grocery products sold by Walmart would not be allowed in a Whole Foods store because of its "banned ingredient" list?

The answer: "When all 78 ingredients banned by Whole Foods are taken into account, roughly 54 percent of food items sold at a Walmart would be prohibited at Whole Foods."

Yikes.

According to the story, Whole Foods' "blacklist is 78 ingredients long and contains many well-known villains in the eyes of health-conscious eaters - aspartame, MSG, and high fructose corn syrup, to name a few … Of course, it’s important to remember that, while Whole Foods has attached a stigma to the ingredients it’s declared “unacceptable,” all of these ingredients are approved by the Food and Drug Administration. Whole Foods doesn’t offer much of an explanation on its website for why it has banned these ingredients. A representative from the company explained by email that the decision to prohibit an ingredient comes from 'many factors including safety, necessity, manufacturing methods and compatibility with our overall core values'."

You can check out the story, the explanations, and an interactive list here.

It is an Eye-Opener.
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