retail news in context, analysis with attitude

by Kevin Coupe

Longtime MNB readers know that burgers are a passion around here. (It isn't just a song … I really do think that a Cheeseburger is Paradise.)

And so, I was jazzed when MNB friend Mara Upson found a story on BuzzFeed Food that listed the "27 Reasons That In-N-Out Is Actually Heaven On Earth." An assertion, by the way, with which I would never disagree.

Among the reasons are the fact that the burgers actually "are handmade by angels" … "the secret menu is what dreams are made of" … and that "when you order the fries Animal Style, an angel gets its wings."

It is a pretty clever piece … and, if you are a burger and In-N-Out fanatic, entirely credible.

You can read it here
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