retail news in context, analysis with attitude

It goes without saying that there's a certain amount of enthusiasm for e-commerce here on MNB … not because it is intrinsically better, but because many of its iterations represent the kind of business disruption that seems so common in the 21st century economy.

And it is interesting to find out about companies that are engaged in e-grocery that haven't necessarily gotten a lot of publicity, but seem to be getting it done. For example, we got this press release yesterday:

"Winder Farms, a home delivery grocer that provides all-natural products directly to consumers’ doorsteps, announced today it has reached a company milestone of 10 million products delivered in 2013 throughout Utah, Southern Nevada and Southern California.  Known as the 'farmers market on wheels,' Winder Farms expanded this year to health-conscious Orange County, Calif., which proved to be a major boom for its business.  Since its Orange County, Calif. launch, the company that prides itself on its offering of high quality delicious fresh farmers market quality products surpassed its goals and enlisted more than 10,000 new customers in that market."

The release goes on to say that Winder Farms believes it has solved the "last mile challenge" by using "unique grass roots marketing tactics and high volume of customer referrals, which builds incredible customer density within its target neighborhoods. On average, one Winder Farms truck delivers to more than 150 houses a night … While other companies have hefty annual charges and delivery fees, Winder Farms charges less than five dollars per delivery, based on a weekly delivery subscription.  This model provides families a simple and economical way to keep healthy foods and weekly staples in the house.  Customers sign-up online to receive weekly deliveries of the farmers market quality products they use most, including all natural milk, fresh produce, eggs, prepared meals, bakery items,  bacon, fresh juices and more."

And here's the kicker:

"With more than a century of experience, Winder Farms has mastered its home delivery service.  The company began its delivery service in 1880, delivering fresh milk and dairy products from its own dairy with a horse-drawn cart.  Today, Winder Farms utilizes modern methods with online orders, mobile apps, route optimization software and an expanded product offering, but the company still carries on its long-standing tradition of delivering farm fresh all-natural products."
KC's View:
I love this stuff … a company that's been in the delivery business for more than a century, that is adapting to the new economy, and that is differentiating itself in the marketplace and growing.

Disruption can be found in a lot of places.