retail news in context, analysis with attitude

Well, that didn't take long.

The Seattle Post Intelligencer website reports that the WashPIRG Foundation is heading up a campaign to get Safeway and its new corporate parent, Albertsons, "to label its store-brand products for ingredients derived from genetically modified organisms (GMOs)."

The call comes a year after Whole Foods announced that will adopt GMO labeling for all the products sold in its stores.

“Whole Foods took a big step, and it’s time for Safeway to deliver for its customers,” said Chris Esh, Program Associate with WashPIRG Foundation. “Consumers have real concerns about GMOs, including the way they lead to increased pesticide use, and they have a right to know what’s in their food.”

To dramatize their point, the PI reports, members of the UW WashPIRG chapter held a rally at the Capitol Hill Safeway in Seattle.
KC's View:
I'm in favor of GMO labeling of some sort … but my suspicion is that there's no way that Safeway or Albertsons engage in any sort of behavior that they think might hurt sales or limit traffic. Which is what they'll see GMO labeling as doing, at least in the short term.