retail news in context, analysis with attitude

The Wall Street Journal reports that Amazon is said to be ready to begin selling a new video streaming device next month that will "carry a variety of apps available on Roku Inc. and Apple Inc. set-top boxes and run on a version of Google Inc.'s Android software, like Amazon's tablet computers … Roku's most popular apps include video services Netflix and Hulu Plus and music service Pandora, as well as Amazon's own video-streaming service."

The name of the new device and the pricing are as yet unclear, but the story notes that the device would be released on the heels of a $20 price increase for its Amazon Prime annual membership, and so there likely will be "incentives available to members of Amazon's Prime streaming video and shipping program."
KC's View:
It has more competition, but it sounds like Amazon wants to do to TV viewing with this new device what it did to reading with the Kindle.

I'll tell you this. The more it can do to get people less dependent on cable companies, the more successful they'll be. And $20 more a month will seem like a pittance.